The Push and Pull: Consumers Driving and Being Impacted by New Trends and Innovations - A Media and Information Focus

Prezentace The Push and Pull: Consumers Driving and Being Impacted by New Trends and Innovations - A Media and Information Focus od Kathy Sheehan, Senior Vice-President, GfK Costum Research North America. Prezentace byla zveřejněna na kongresu Marketing Management 2008 dne 5. června 2008.